Our vision
We are here to reduce alcohol-related harm by helping people make better choices about their drinking.
Our mission
We will achieve this by:
- Providing impartial, evidence-based information, advice and practical resources.
- Raising awareness of alcohol and its harms.
- Working collaboratively with partners.
Our values
- Driven to make a difference
- Led by the evidence
- Resourceful
- Work positively with others