Our vision

We are here to reduce alcohol-related harm by helping people make better choices about their drinking.

Our mission

We will achieve this by:

• Providing impartial, evidence-based information, advice and practical resources.
• Raising awareness of alcohol and its harms.
• Working collaboratively with partners.

Our values

• Driven to make a difference
• Led by the evidence
• Resourceful
• Work positively with others